How To Improve Your Website Performance
Updated: Dec 7, 2020
In the digital era, Google Analytics plays a vital role especially in the field of digital marketing and we are well aware of its powerful analytical ability. It provides various insights like "Weekly performance of your website", "Understanding #Trends", "Basic Performance of Your Website", "Technical Performance" etc.
I am not going into detail about Google Analytics, rather my focus is to discuss the website performance analytics that comes under "Technical Performance" of Google Analytics. You can get only stats through Google Analytics but it does not suggest to you what are remedial measures to be taken to improve them. For website performance analysis you need to proceed via Google Search Console. It helps you find the reasons behind the slow performance of your website.
But, don't limit your search to Google Search Console. You should not rely only on one analytical tool for your website performance. If you explore the internet you will find other analytical tools that may show different results and surprise you too. Those website performance analytics tools help my website improve upon various aspects like "Use of Content Delivery Network CDN", "Optimizing Images" etc. These suggestions not only increased my website performance but also help my website rank on google. Website speed is also a factor that affects your search engine results.
There may be a long list for the website performance #analytics tools, but I won't mention those tools I have not used. I would like to share my experience with those tools only, which I have used to upgrade my website performance from time to time. I would share only "4 Tools to Improve Your Website Performance" through analytics.
Wix Turbo by Wix
Wix uses the latest CSS functionality, so your site looks sharp and displays pixel-perfect. Your site visitors will see images and videos faster than ever. This is Wix's promise & they worth it.
It's hard to explain in words so we have shared our performance analytics later in the blog. They helped us improve from a poor website to a super performing website that loads fast, and tasks performed on it from logging in to final transection or checkout are so fast & secure.
GT Metrix By Carbon 60 (Free To Premium)
If you are using WordPress for your website (designing plus hosting) you have a great chance of taking full advantage of GT Metrix as they love the #WordPress websites. But it does not mean that they ignore the other platforms like #Shopify, Squarespace, Wix, etc., they know well how much control do you have on your website while using the above-said platforms. It provides the best recommendations for your website & clearly defines that not all the recommendations are made for you. I remember their recommendations that proved to be a boon for my website are "Serve resources from a consistent URL" & "Use a CDN". Working on these parameters made my website performance achieve great levels. My website is hosted on Wix but still, I work on the recommendations by GT Metrix from time to time to keep my website running smoothly, and now my website is having an A (100%) Grade & A (99%) in terms of Page Speed score & Y Slow Score respectively on GT Metrix. Thanks to Wix.
Pingdom by SolarWinds (Free To Premium)
A great tool to bring a big & satisfying smile to your face. Analyze your website on Pingdom & you will come to know the reason behind it. It performs a majority of tasks like GT Metrix. You can find a detailed analysis of your website performance in a pre-defined region under the section "Test From". Different regions show different yet satisfying results. You have been given the slot for filling your website without https or http, but you can add them to get the exact analysis of your website. If you don't add them, Pingdom adds an auto HTTP to your website URL while analyzing. It gives you an overall idea through performance analytics that how your website is performing. You get a detailed analysis of your website performance under the summary of 4 major #parameters viz Performance Grade, Page Size, Load Time, Requests.
Website Grader by Hubspot (Free To Premium)
While searching for website performance analytics tools I found Website Grader quite an effective tool to know more about my website. While analyzing via this tool I found my website is lagging behind at certain parameters. I found my website fast, light, having meta tags, header elements, etc. but my website is not adaptive means my website doesn't adopt the browser size if I change its size. I am using the word adaptive not responsive because my website runs well on desktop as well as on mobile. Currently, this is a sustaining issue with Wix websites, but they are working continuously to make their websites adaptive.
Page Insights by Google (Free)
I consider it a great tool too as it helps me find the time taking scripts. It also recommends serving the images in next-gen format i.e WebP format which is still not very much in use in one of my client's websites which is an online clothing business. If you explore the details under every heading you can improve the performance of your website to a great extent provided you are not using a third-party platform like Wix, Squarespace, or gator for your website. These tools don't really show the exact numbers but an average position. So you can't rely on a single analytical tool for your website.
The Final Words
All the above-mentioned tools provide a detailed analysis of your website performance & remedial measures you can take. You get different results from all these sources but you can see that the recommendations given by one affect the overall performance in a positive way. Suppose, Page Insights says your website is taking a long time for Java-script to run then GT Metrix has a different way to say the same thing (It gives Y Slow Analysis for the same). So, no matter how you came to know about the website performance-related issue the remedial measures are to be taken in the same manner. You can also put a continuous check on your website as GT Metrix provides you the monitoring facility for your website.
One thing I have observed while using these analytics tools is that most of these analytics tools are designed for WordPress Websites. Also, you can find on GT Metrix & Website Grader if you are using WordPress you will be suggested to use CDN as the primary recommendation. But you need not panic if your website is not on WordPress; you can simply follow the guidelines issued by them & the things whichever are in your control you should keep improving as I did.
Coming To The End
I don't have much to say about these parameters as the tools are so well designed that you get all the recommendations by themselves to upgrade your website performance. I just wanted to share my experience with these analytics tools so that my website visitor can improve upon their website parameters in the future using the tactics I used for my website's optimum #performance.
I welcome all the feedback & recommendations. You can also share your experience if you are having knowledge of other analytics tools I have not used yet.